In the business world there's a nugget of wisdom that suggests we should be able to explain our work "to our grandparents." Now, I know many brilliant individuals with grandchildren who do not need things dumbed-down, so phrased in a less insulting way, let's say you're doing well if you can explain your work to anyone who isn't in your same exact business. The layperson, if you will. So, for the non-marketer, what is content , exactly. Well, you know A Christmas Story ? You know how Ralphie's favorite thing in the world, besides that Red Ryder BB Gun, is the Little Orphan Annie radio program? Well, the Little Orphan Annie radio program is content . Every marketer, every brand and every media publisher generating content wants all of us to be as engaged with their content as Ralphie is with the Little Orphan Annie radio program...with the express goal of selling more Ovaltine, of course. Or what-have-you. Content, Technically Speaking By today...